1) The response to the new product has been
very good.
2) The market which the company hopes
to attract is called the
target market.
3) A company’s market can have a high or low
growth rate.
4) A class of goods which is the product of a particular company or producer (What is your favourite
brand of cigarette?)
5) Impulse buying is the purchasing of
goods that one does not really want.
6) Market research is a detailed study to find
out what kinds of goods consumers want.
7) Penetration is the extent to which a company
gains a share of the market.
8) Most companies have a marketing
strategy which is a plan to decide how the marketing will be carried out.
9) A Ready market is one in which goods are
easily sold.
10) This is an arrangement by which a monopoly producer gives a trader the right to sell goods in a particular area. Franchise
11) This is a sign, representing a company name which is often used as a tarde mark. logo
12) This is part of the market. sector